Digital Marketing

digital-marketing-course-softosmith-online free course
Financial support available*


Embark on a transformative journey with our Digital Marketing course, meticulously designed to equip participants with the requisite skills and knowledge to thrive in the dynamic realm of online marketing. Going beyond the basics, this comprehensive program encompasses key concepts, strategic insights, and essential tools, establishing a solid foundation for individuals seeking not just to survive but to flourish in the ever-evolving digital landscape.

Navigating the Digital Ecosystem
The course unfolds with a foundational exploration of digital marketing’s fundamental principles. Participants delve into the evolution of digital marketing, understanding its contemporary significance, and acquiring familiarity with key terminology. This initial immersion sets the stage for a holistic comprehension of the strategies that drive success in digital marketing.

Crafting Strategic Excellence
Building on this groundwork, the course transitions seamlessly into the strategic realm of digital marketing. Participants learn the art of creating effective digital marketing plans, honing in on the identification of target audiences, and establishing clear, measurable marketing objectives. The emphasis here is on aligning digital strategies with broader organizational goals, fostering a strategic approach that amplifies the impact of online marketing efforts.

Social Media Mastery
Recognizing the pivotal role of social media in modern marketing, a dedicated module explores platform-specific strategies across major channels like Facebook, Instagram, Twitter, and LinkedIn. Participants gain practical insights into content creation, curation, and harnessing social media advertising techniques to elevate brand visibility and engagement.

Visibility through Optimization
A critical facet of digital success is visibility, and the course addresses this through a comprehensive examination of Search Engine Optimization (SEO). Participants delve into on-page and off-page optimization, mastering the nuances of keyword research, implementation, and utilizing SEO tools. The goal is to empower participants to enhance the visibility of digital assets in the competitive landscape of search engine results.

In essence, this Digital Marketing course goes beyond the ordinary, offering a holistic education that not only informs but also instills the strategic mindset necessary to navigate and succeed in the dynamic world of online marketing.

Assessments - Projects

As a cornerstone of our experiential learning approach, the Digital Marketing course places a strong emphasis on practical application through assessments and projects. Participants will have the opportunity to apply theoretical concepts acquired during the course to real-world scenarios, ensuring a hands-on understanding of digital marketing strategies.

Hands-On Projects: Throughout the program, participants will engage in hands-on projects that simulate real-world challenges. These projects are designed to encourage creative problem-solving and the application of learned concepts in a practical context. From devising comprehensive digital marketing plans to executing social media campaigns, participants will build a portfolio showcasing their proficiency in diverse aspects of online marketing.

Case Studies: The course incorporates industry-relevant case studies that expose participants to the complexities and nuances of actual digital marketing scenarios. Analyzing these cases will enhance participants’ critical thinking and decision-making skills, allowing them to draw connections between theoretical knowledge and practical applications in the dynamic digital landscape.

Practical Assessments: Assessments are structured to be practical and performance-oriented. Participants will be evaluated on their ability to develop and implement digital marketing strategies, optimize content for search engines, and demonstrate proficiency in utilizing key tools such as Google Analytics. These assessments serve not only as evaluative measures but also as opportunities for participants to refine their skills in a controlled, supportive environment.

What you will learn

Details to know


This module provides a comprehensive introduction to digital marketing, covering key concepts, strategies, and channels. Participants will gain an understanding of the digital landscape and its impact on modern marketing practices.

Dive into the world of SEO, learning techniques to optimize websites for search engines. Participants will explore keyword research, on-page and off-page optimization, and stay updated on the latest SEO trends to enhance online visibility.

This module focuses on leveraging social media platforms for marketing purposes. Participants will explore content creation, community management, and advertising on popular social networks to build brand awareness and engage with target audiences.

Explore the art of creating and distributing valuable content to attract and retain a target audience. This module covers content strategy, storytelling, and the use of various content formats to drive customer engagement and loyalty.

Gain expertise in pay-per-click (PPC) advertising, covering platforms like Google Ads and social media ads. Participants will learn to create effective ad campaigns, set budgets, and analyze performance metrics to maximize return on investment.

Understand the importance of data in digital marketing. Participants will explore tools and techniques for tracking and analyzing campaign performance, making data-driven decisions to optimize strategies and achieve marketing goals.